Color,
Documenting the industry and market
through the lens of color standards.
Category Introduction
What Do We Cover?
Color
Exploring where color operates —
from product development to consumer choice.
Latest Blog Posts
New Updates
Why Target Uses Red in Retail Branding
Why Target uses red is closely connected to visual attention, consumer psychology, and the competitive nature of retail branding. While…
Why Walmart Uses Blue and Yellow in Retail Branding
Why Walmart uses blue and yellow is closely connected to brand trust, affordability, and the company’s strategy of creating a…
Why Google Uses Multiple Colors in Its Logo
Why Google uses multiple colors is closely connected to the company’s design philosophy, technological culture, and the way visual identity…